BOTA Transport promotes IJMUIDEN

On tour with city marketing Velsen

Within walking distance of BOTA the prominent .ijmuiden logo in front of the Felison Cruise Terminal welcomes more than 200,000 passengers. As a proud IJmuiden company, BOTA took the logo for a drive through Amsterdam. Right where the well known I Amsterdam logo used to be, we placed our .ijmuiden logo. The playful promotion was well appreciated by bystanders and the press also gave ample attention to the stunt.

The BOTA promotion is not a one-off. The .ijmuiden logo will also be transported to festivals such as Dance Valley, Dutch Valley and Latin Village.

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